Tag: Business Insights

  • GDPR and Arlo lead forms

    Jarrod Ahearn - September 17th, 2019

    Does every web form now require an explicit opt-in consent tick box? This article explored your legal basis for capturing and processing data.

  • Five campaign ideas to sell training to past attendees

    Melanie Hall - June 19th, 2018

    5 campaign ideas to sell more training this year by focusing on your existing customer database rather than increasing your advertising budget to attract new business.

  • Creating focus with buyer personas

    Melanie Hall - June 19th, 2018

    What buyer personas are and how you can implement them at your training company to get a clear idea of who your target customers are.

  • Cows to help you prioritize which courses you run

    Melanie Hall - June 18th, 2018

    Introducing the BCG Matrix – What it is and how training companies can use it to better understand which courses are stars and which are not.

  • NPS for training organisations

    Melanie Hall - May 24th, 2018

    How your training organisation can measure potential growth, benchmark yourself globally against other businesses in your industry, and better understand your registrants experience using Net Promoter Score (NPS)

  • Six ways to reach data zen

    Melanie Hall - April 16th, 2018

    Data is at the heart of any training or event organization. It fuels every part of a successful operation. How can your organization better manage its data?

  • Data privacy, GDPR and how Arlo can help

    Melanie Hall - April 16th, 2018

    This article focuses on GDPR. If you haven’t already explored what GDPR means for your training or event organization, this article is a great place to start.

  • 6 Important things your training organisation should not forget

    Melanie Hall - March 14th, 2018

    Businesses lose $13.5 million per 1000 employees every year due to inefficient training. We’ve put together 6 of the most important things you should not forget to help you help others learn.

  • How to choose the right LMS for your training organisation?

    Melanie Hall - March 13th, 2018

    There are a number of things you can look out for to help you decide what solution is best. Here are 5 things you can consider before selecting an LMS.

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